Events

Franziska Höhne

Passionate Project Lead | VP Marketing @ PMI Germany Board

Main Stage | 22 October
From Words to Actions: A Toolbox for Effective Communication

Workshop | 23 October
Engage and Influence: Communication Tools in Action

From Words to Actions: A Toolbox for Effective Communication

This session explores how stories, structure, and data can transform communication from a basic skill into a strategic tool. It focuses on tailoring messages to different audiences, managing expectations effectively, and applying emotional and rational techniques to inspire action. Grounded in real-world examples, the session provides practical communication tools that help turn vision into results—creating meaningful, lasting impact in projects and beyond.

Workshop | Engage and Influence: Communication Tools in Action

23 October | 10:15 - 11:00

This workshop is designed to help you turn stakeholder management into a key success factor for your projects. You will learn how to identify and map stakeholders, uncover their specific needs, and use three powerful communication tools – KPIs, storytelling, and copywriting – to engage them effectively. Drawing on over 15 years of international project experience, this session provides practical insights and hands-on exercises to help you turn ideas into action and communication into lasting impact.

What You Will Learn:
  • How to identify and map key stakeholders.
  • How to uncover their specific needs and interests.
  • How to apply KPIs, storytelling, and copywriting to engage stakeholders effectively.
  • How to turn ideas into action and communication into lasting impact.

Franziska Höhne is an industrial engineer and certified project manager (PMP) with over 17 years of cross-sector experience. She has successfully led projects in international manufacturing, internal auditing, the public sector, and German mid-sized companies—navigating diverse business environments with strategic clarity and a people-focused approach.

Driven by a deep interest in human behavior and communication, she holds additional qualifications in psychology and change management. Her passion lies in understanding what drives people and how language—both written and spoken—can inspire, align, and create impact.

As Vice President Communications & Marketing on the board of the PMI Germany Chapter, she is committed to strengthening the profession and building bridges to the broader project management community. Her personal motto: From Words to Actions.