Atanas Raykov is Vice President Global Marketing & Growth at Rakuten Viber. His mission is to build on the already huge popularity of Viber around the world for all over one billion users of the application, with a focus on Europe, the US, Asia, the Middle East, and North Africa. Atanas works directly with Rakuten’s and Viber's global executive teams to develop strategic partnerships, marketing, and PR initiatives, as well as to provide quality local content and key services aimed at further growing the application's users and transforming it into a super-app. Previously Atanas worked for 10 years for the biggest telecom in Bulgaria VIVACOM where he was responsible for the commercial strategy of its mobile and VAS business, and has managed to make VIVACOM the number one mobile data provider, a leading innovator, and a key player in shaping the mobile app ecosystem in Bulgaria. Atanas has a BA degree from Sofia University and a Master's in ICT Management from New Bulgarian University. He has participated in the Fulbright International Summer Institute and Georgetown University International Institute for Economic and Political Studies. Atanas is also an LP and mentor for the portfolio companies of Launchub Ventures, and Eleven Ventures, part of the mentors' network of Endeavor Bulgaria and a member of CEO Angels Club.